Mercury is making it even simpler for retailers and merchants to increase revenue and customer retention though social and mobile technology. We’ll be demonstrating our MecuryLoyalty program, as well as emerging technologies and security innovations at the National Retail Federation (NRF) Big Show, now through Jan. 16 at Jacob K Javits Convention Center in New York, located at Booth #2461.
MercuryLoyalty was designed specifically to give small- to medium-sized businesses (SMBs) the same loyalty marketing opportunities as big box retailers. Using MercuryLoyalty, merchants of all sizes can attract new customers and retain and grow their existing customer base by improving customer engagement – all automatically through their existing POS system.
“Existing customers are an amazing source for incremental revenue, yet many merchants miss out because creating and maintaining an effective customer loyalty program has been too cost-prohibitive and complicated,” said John Berkley, senior vice president of product management for Mercury, who will be demonstrating Mercury’s technology at the show.
“With an ever-expanding list of mobile and social payment options, it can be confusing for merchants to know which solution is best for the future of their business. MercuryLoyalty takes the guess work out of process by integrating emerging commerce technologies with whichever solution they already have, thereby extending their existing investment,” Berkley said.
Mercury pioneered the model of direct POS integration with its payment processing technology, and has more than a decade of experience in making the process seamless for ISVs across all verticals.
Mercury employs a dedicated integration team to support developers through the entire integration process, so regardless of the platform they’re integrating to, Mercury has the tools, expertise and support processes in place to get the job done efficiently. This ensures Mercury’s partner can make more money and better serve their customers, faster.
MercuryLoyalty is the industry’s first card-less loyalty solution that integrates mobile and social technology into the point-of-sale. For merchants using MercuryLoyalty, customers simply sign in at the POS using a mobile device and are instantly credited and rewarded for their transaction.
The data from the purchase is bundled with their previous shopping history – including info from any previous card-based loyalty system – and stored in memory for the life of the POS. In addition, MercuryLoyalty supports Mercury’s patent-pending, closed-loop coupon redemption process.
Together, these tools provide cumulative intelligence that helps merchants reduce operating costs and support issues while creating highly customized offers to loyal customers based on past purchases and anticipated future needs.
Stop by Booth 2461 and enter a drawing for a $500 Visa gift card. We look forward to seeing you there!
