That’s the age-old question for every merchant. We can help merchants make good decisions by providing information about today’s consumers that they typically don’t have the time to get independently.
Although everyone is aware of the buzz around mobile, merchants may not know just how fast mobile ownership and use statistics are growing.
• 50% of all U.S. mobile phones are smartphones (as of February 2012, Nielsen)
• 74.3% of U.S. mobile users sent text messages (Dec 2011, comScore)
• 30% of them accessed mobile search with an intent to query locally (Dec, comScore)
• 64 million U.S. smartphone owners used social networking sites or blogs (Dec, comScore)
• 86% of mobile device users are using their devices at home while watching TV
• 300 million people globally will be using mobile coupons by 2014 (dec, comScore)
• 2014 will see mobile internet surpass desktop internet usage
Consumer behavior tells us they are running their lives on the go, using their smartphones. How do we leverage that behavior to help merchants acquire and retain more customers?
The answer is mobile loyalty. Learn more in coming posts.
